Authentic brand partnerships are a great way to drive awareness and encourage shoppers to engage with brands in your store.
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Authentic brand partnerships are a great way to drive awareness and encourage shoppers to engage with brands in your store. After the success of Rockstar's music partnership with Stormzy last year, for 2024 Rockstar have partnered with Live Nation to give away 300 pairs of tickets to some of the UK's biggest festivals in weekly prize draws. We’ve shared our top tips below for how retailers can amplify brand partnerships even further in-store:
Host your own shopper giveaway to drive awareness of a promotion and excitement, for example, for every basket over £20 reward your customers with a free product item or a store discount to use in the future – this helps encourage customers to spend more in one trip and maintains loyalty
Relate it to the partnership - if it is a music promotion, play the artist in-store, create some theatre with displays and work with suppliers so you can giveaway merchandise with purchase
Drive awareness of the brand and activation by placing product at the front of the store and at the end of aisles to make sure it stands out. Where available, try countertop units so staff can talk confidently about the promotion at the till
Create engaging content across your store social media channels, this will help make customers aware of any brands which you are stocking that are running partnerships or competitions, and help drive footfall to check them out.
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