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Learn moreIt is something we all need to be taking action on, so this section will help you understand how we are playing our part and how you can play yours, while it still benefitting your business.
Britvic has committed to reducing its direct carbon emissions by 50% by 2025, and to be carbon neutral by 2050. We were the first UK soft drinks company to sign up to best practice Science-Based Targets initiative (SBTi) – a collaboration including the United Nations Global Compact (UNGC) and the World Wide Fund for Nature (WWF).
Our packaging is already 100% recyclable and by 2025, we’re aiming to reduce packaging per serve by 20% and for all bottles in Great Britain and Ireland to be made from 100% rPET and/or sustainably sourced PET.
The demand for sustainability is reflected in the public’s attitude to packaged drinks too. Recent research from Ball Corporation shows that 73% of consumers would choose to drink from environmentally-friendly containers if given the choice and half would be willing to pay more for sustainably packaged drinks. So it’s fair to conclude that such options should be given greater prominence in your offer.
Paul gives us his take on sustainability and explains what Britvic are aiming to achieve and why we are taking these measures now.
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