How can you capitalise on the opportunities of social media to keep customers loyal, increase footfall and ultimately drive sales?
Reading time: 3 minutes
pick it, name it, link it
If you've already chosen which social media channels will work best for your business you're ready to turn that into feet through the door. Whichever channel you choose, you need to make sure that your profile is set up as a business account so that you can make the most of the tools available.
As a business, you need people to be able to find your social accounts quickly and easily, so make sure your display name and picture sets you apart from rivals – if your store has a common name, try adding the location in as well, for example TheVillageStore_Bristol. While you will have people who are already using your store looking to follow you on social, think about new customers or tourists who will be using social media to find their nearest convenience store – making your location known on Facebook, Twitter and Instagram is key.
A huge 75% of people claim to take action, such as visiting a website, after looking at a brand’s post so your profile needs to have the relevant link to your site. Ask yourself where you want to direct them to – is it the homepage? Check your analytics to see where people are spending most of their time when they visit your website; if it’s your food-to-go or offers pages? Direct social media users straight there for ease.
