Pair with food to power sales
Retailers should think carefully about how, where and when they promote energy drinks to make the most of the opportunity. Shoppers are more motivated by health considerations earlier in the day, for example, so why not cross promote Purdey’s with fresh fruit or granola pots to cater for the morning crowd?
That’s not all. Pairing natural energy drinks with food at different times of the day can help retailers make the most of the opportunity. For example, our Work Out Ready concept pairs Purdey’s Natural Energy with products such as Kind Protein Bars and Quaker Oat-So-Simple Pouches to help retailers attract customers on their way to and from the gym.
For more guidance on how to maximise your soft drinks sales, read the 2023 Britvic Soft Drinks Review here.