With a growing selection of new products and trends to consider, and with limited space, making the right soft drinks choices for your store is important.
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From exciting and innovative brands to those everyday stable sellers, we've got some tips to help you get range ready…
Soft drinks are an essential part of many convenience stores. Shoppers may not always know exactly what product they want, but they will expect to see all the big brands they trust, so stocking fan favourites such as 7Up or Pepsi Max® is essential. Make sure your shelves are full of the usual best-sellers, with a mix of formats between cans and bottles, whilst also leaving space for new innovations.
Where you can, order by brand and flavour to make it easier for customers to view your selection. There are eight main categories to consider when stocking your chillers - carbonated drinks, sports and energy, water, juice drinks and iced tea, kids, health and wellness, dairy and protein, and iced coffee .
Currently, 66.9% of sales in the convenience channel are PMP, an increase from 66.0% in 2021 . As shoppers navigate the cost-of-living crisis, the importance of PMPs will continue as they offer reassurance on price whilst multi-packs will also benefit as people seek value for money.
At-home occasions look likely to continue with people going out less due to tightening budgets. We recommended stocking larger soft drink formats to tap into this market, as well as traditional mixing products that can be used at-home, such as our Britvic tonic water.
The health trend continues to grow, and sugar is often top of mind for shoppers when choosing a soft drink. It’s important to stock lower-sugar options to offer shoppers choice. With great tasting no/low sugar products like Tango Dark Berry Sugar Free and 7UP Free available, it doesn't have to be a compromise on taste.
With the number of people continuing to cut out or reduce their alcohol intake, stock an eclectic mix of soft drinks, including premium options, can bring in new customers to your shop. So, whilst value will always be important, selling a variety of price points can cater to a wider audience.
Don’t forget to stock a range of child-friendly products as well. For young children, fun colourful fruity brands like Fruit Shoot are a must - with a selection of great tasting flavours and non-spill caps, you can't go wrong. For teens, their choice becomes a little more experimental, so stocking interesting cordials, fruity juice drinks and flavoured waters from big name brands will keep them smiling.
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