2. Alcohol is not necessary for a merry Christmas
Not everyone will be mixing their drinks with alcohol this Christmas. One in three adults now say that they rarely or never drink alcohol – the highest number in history – and the proportion of people actively trying to moderate how much they drink is expected to rise by a third by 2026.
So, there’s no better time for retailers to expand shelf space for alcohol alternatives. Stocking J₂O during the Christmas season can appeal to those looking for a great non-alcoholic option, while also encouraging shoppers to trade-up over the festive period. We recently launched J₂O Ready-To-Drink mocktails, comprising of three flavours – Strawberry & Orange Blossom Mojito, White Peach & Mango Daquiri, and Blackberry & Blueberry Martini. The products are aimed at consumers looking for more elevated experiences, and interesting flavours, which match the mocktail experience they get out-of-home, but for a fraction of the cost at home.
 IWSR Drinks Market Analysis, 2023