Out of all categories in the convenience channel, soft drinks is the biggest contributor to generating store footfall and sales[1]. So, in a category that is already full of success and choice, creating bold and exciting soft drink offerings in-store is key to standing out from the crowd. Here’s our top tips to making soft drinks impossible to ignore in your store…
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From stocking a varied range to introducing and activating with Point Of Sale (POS), you can make sure your range is unmissable. Not only will this benefit your revenue, but it will also build customer satisfaction and loyalty.
New soft drink launches allow you to regularly change up your offering and keep shoppers engaged with the category too. Opting for new products which have striking packaging and bold flavours will disrupt shoppers whether they are browsing leisurely or busy and on-the-go.
Ensure your soft drink chiller is highly visible, easy to locate and positioned near high traffic areas. Additionally, group products from the same sub-categories together so shoppers can easily locate their desired soft drink and brand time and time again. Amplifying these basics with POS will also ensure specific flavours and new launches are easily spotted in chillers
Shoppers are creatures of habit, so it’s important for them to know where their favourites are located when returning to your store. Stocking core ranges alongside NPD is equally as important to provide a soft drink for everyone, whether they’re in the mood for their favourite classic or to try something new.
Tango’s latest flavour follows the continued success of the Tango Editions series, which saw Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 20232. With mango flavoured drinks in double digit growth in 2023 versus the previous year (+26%)3, this latest launch is the perfect example of how you can use Tango Editions to encourage impulse sales through innovative new product design.
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1 Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023
2 NielsenIQ RMS, Total Coverage inc discounters, GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
3 NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks,Britvic Defined, Latest 52 wks w/e 30.12.23
4 NielsenIQ RMS, Total coverage GB incl discounters, Fruit carbs, Britvic Defined, Value sales/Value sales % growth, L52wks w/e 16.3.24