Tango Apple Sugar Free

  2. Working with Britvic
  3. Brands
  4. Tango
  5. Tango Apple Sugar Free

Stock Tango Apple Sugar Free 500ml

With soft drinks the second most popular category bought on PMP [1], and therefore integral to the category, there is no better time to launch our Tango Apple Sugar Free in a PMP 500ml format. In the current landscape, consumers are looking for good value for money when on-the-go and PMPs offer the reassurance of value to shoppers. 

As well as being able to offer a popular format, it is important for retailers to provide a range of sugar free options to meet the demands of more health-conscious consumers. Tango is the fastest growing fruit flavoured carbonate brand with much of the growth being driven by its sugar free range which is now– worth £46m and has grown a whopping 85% versus a year ago [2]. Tango Apple Sugar Free launched last year and has been incredibly successful reaching £15m sales over the last year [3] proving consumers are loving the same great taste of Apple Original, in a sugar free formulation.   

More reasons to stock up now… 

  • Brand is the most important factor for customers when buying soft drinks [4] so Tango is a key must-stock for outlets 
  • Soft drinks bought on PMP are mainly driven by impulse purchasing [5], so a perfect must-stock for convenience retailers 
  • 95% of consumers have said that Tango Apple Sugar Free has the same great taste as the original [6], so there’s no compromise for your customers  

[1] Lumina Intelligence, 52WE 20.08.23 

[2] NielsenIQ RMS, Total Coverage, Fruit Flavoured Carbonates , Britvic Defined, Product Range Low calorie Value sales % growth vs YA, MAT to 22.7.23 

[3] NielsenIQ RMS, Total Coverage, Fruit Flavoured Carbonates, Britvic Defined, Tango Flavours, Value sales MAT to 22.7.23 

[4] Lumina Intelligence, 52WE 20.08.23 

[5] Lumina Intelligence, 52WE 20.08.23 

[6] MMR Consumer Research 2021 Base, rep sample n=152, 95% confidence the products are not significantly different based on ISO4120 International Standard Sensory Analysis Methodology Triangle test