The in-demand variant¹ will be rolling out in a PMP format from mid-March across ,convenience and
wholesale. It will broaden the brand’s appeal by offering a further no sugar option, and the blueberry
flavour is designed to appeal to even more shoppers – with a subtle taste to recruit older consumers to
the category, while retaining Rockstar’s core 18-35 fan base. Berry Stimulants are now worth £67.6m a
year and growing at 85% YoY², tapping into this trend, this latest addition will help retailers increase
sales further.

No sugar stimulants are growing twice as fast as standard variants³. No Sugar Blueberry caters to evolving consumer preferences and the clear demand for no sugar energy drinks.

No Sugar Blueberry allows retailers to strengthen their energy range and capture the attention of even more shoppers in-store. Providing a flavoursome, non-sugar choice is key to making the most of the category, which shows no signs of slowing down. Also available in a price-marked can, No Sugar Blueberry not only delivers an interesting and in-demand flavour, but also offers shoppers great value. Ben Parker, Britvic’s Retail Commercial Director

Reasons to stock up now… 

• No sugar stimulants are growing twice as fast as standard variants³
• Rockstar is the 5th biggest brand in Stimulants, selling over 13m units in the last year⁴
• Energy drinks are convenience retail's best selling soft drink category.⁵
• Gen-Zers rate new flavours as the top influence on purchase decisions⁶ and they are also the biggest drinkers of energy drinks.

^{1 NielsenIQ RMS, Total Coverage GB (excluding discounters), Berry flavoured Stimulants, Britvic Defined, Values Sales % Change, MAT to
30.12.23}

^{2 NielsenIQ RMS, Total Coverage GB (excluding discounters), Berry flavoured Stimulants, Britvic Defined, Values Sales % Change, MAT to
30.12.23}

^{3 NielsenIQ RMS, GB Britvic Total Coverage excluding Discounters, Stimulant Drinks – Low sugar vs standard, Britvic Defined, MAT to
03.02.24}

^{4 IRI, Britvic Defined, EXT1 Convenience GB, Immediate Consumption, Value Sales, 52wks To 22/01/23}

^{5 7 IRI, Convenience, Britvic Defined Soft Drinks Value, 52wks To 01/01/2023 vs. YA}

^{6 Shoppercentric Britvic Bespoke Immediate Consumption Research, December 2021}

^{7 2023 Britvic Soft Drinks Review}